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NEW Logo...This project was designed for the Ypsilanti
Public School District (Michigan). This "new look"
for the YPS is part of a "branding" initiated early
in August 2005 to gain a better market in competition with the
Ann Arbor (MI) schools. A major campaign before the school year
started YPS introduced the logo on bus sides, billboards, various
area newspaper ads along with handouts in neighborhood school
walks. A s a follow-up on-going media visuals (i.e. newsletters,
direct mail) are scheduled to be maintained throughout the school
year as a commitment to community growth. |
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